The Effectiveness of Microsoft Office

Paper Summary:

Office suites have greatly changed the way in which we use computers, and offer considerable productivity to users. This paper looks specifically at the Microsoft Office suite, examining its popularity and effectiveness for buyers and users. The writer also analyzes the potential for Microsoft to profit from the marketing of this type of software package.

From the Paper:

"In Office 97, Microsoft introduced an animated Office Assistant which offers context-sensitive help throughout all of the Office components. In addition to making suggestions for help topics based on the actions currently being performed, the Office Assistant includes a search feature which can be invoked without resorting to browsing the help index (although users can continue to use this feature if they are more comfortable with it). Microsoft also embedded Internet tools which enabled users to access Web sites and send e-mail from within the applications. VisualBasic, which permits users to create their own macros and applets, is also shared among all Office 97 components (Miller, 1997, p. 145)."

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