Paper Summary:

The paper reveals that the cruise line industry has been experiencing a period of massive expansion over the last decade, with revenue that ensures that the cruise industry remains one of the most competitive across all markets. The paper provides an analysis of the competition in this industry.

From the Paper:

"Industry Overview: The cruise line industry has been experiencing a period of massive expansion over the last decade. By some estimates, the cruise industry in the United States (US) alone has generated more than $32b during 2005. Such revenue ensures that the cruise industry remains one of the most competitive across all markets. Even smaller markets have been experiencing an increase in cruise industry operations. The Canadian market has seen some ports exceed more than 90 cruise ship callings on an annual basis and this is a considerable amount of traffic for a..."

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