The Bush Administration

Paper Summary:

This paper describes the public relations approach of the Bush administration. The author points out its attempt to restore credibility and legitimacy to the American image with respect to the war in Iraq. The paper evaluates this media approach.

From the Paper:

"In October of ... , the White House embarked on a public relations campaign that represented a new approach in trying to bolster public support in the U. S. for the Iraq War. Absent any discovery of Weapons of Mass Destruction WMDs, White House public relations have focused on a media approach that is an attempt to sidestep the White House press corps. The new public relations approach focuses on local media including newspapers, speeches and local television broadcasts. The new public relations approach was implemented due ..."

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