The Bun and Thigh Roller

Paper Summary:

The paper looks at the television advert for the exercise device known as the Bun and Thigh Roller. The paper states that the promotional television clip on the website claims that the Bun and Thigh Roller can activate the muscles of the thigh and rear areas as successfully as the more expensive machines and in addition claims to offers a pain free, injury-free work out unlike squats or the use of heavier weights. The paper investigates all the promotional claims and provides a critical assessment of its findings.

From the Paper:

"What is more troubling about the product is the way that it plays upon fears, usually female fears of having 'fat thighs' or 'fat buttocks' which are not even the most dangerous areas to gain weight, from a health standpoint. A study from the Institute of Preventative Medicine in Copenhagen found that so-called apple-shaped woman with excess fat around their waists were likely to be less healthy than a curvaceous, pear-shaped woman whose fatty deposits were concentrated in the buttocks and thigh areas ("When It Comes to Stored Fat, Shape Matters," 2005, Daily News Central). From an aesthetic standpoint, toning exercises and machines like the Bun and Thigh Roller are not useful--the only thing that shrinks one's body is weight loss, and burning more calories than consuming more calories--for which cardiovascular activity is better suited. No one can choose where their fat stores accumulate if they consume more calories than they burn."

Sample of Sources Used:

• "The Bun and Thigh Roller." (2007). Official Website. Retrieved 22 May 2007 at http://www.bunthigh.com/
• Kolata, Gina. (2003).Ultimate fitness: The quest for the truth about exercise and health. New York: Farrar, Strauss, Giroux.
• Noakes, Tim. (2003). The lore of running. New York: Oxford University Press.
• "When it comes to stored fat, shape matters." (5 June, 2005). Daily News Central.Retrieved 22 May 2007 at http://health.dailynewscentral.com/content/view/000971/63/

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