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"The Billion Dollar BET"


"The Billion Dollar BET"
A review of the book, "The Billion Dollar BET," written by Brett Pulley, a senior editor at "Forbes" magazine.
941 words (approx. 3.8 pages) | 4 sources | MLA | 2004 United States


Paper Summary:

This paper discusses Brett Pulley's book, "The Billion Dollar BET," a rags-to-riches biographical story of Robert Louis Johnson. The paper takes the reader on a journey along with Robert Johnson from Mississippi and the little that he had to 'Black Entertainment Television' and the success that came about with it, along with the controversies that made Johnson a billionaire.

From the Paper:

"Brett Pulley is a Senior Editor at Forbes magazine and has written the book titled The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television. The Billion Dollar BET is an unauthorized biography of the founder of Black Entertainment Television, Robert Louis Johnson. The author traces the blazing path of Robert Johnson through social and economic barriers with his charm and intelligence to firmly ensconce himself into the politics of Washington and the media business. This rag to riches story should have been inspiring, but then the author has painted the methods employed by Robert Johnson as anything but noble. The sale of Black Entertainment Television to Viacom in 1999 made Robert Johnson a billionaire and many consider him the first black billionaire. (Editorial Review: The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television)"

Cite this paper

APA Citation:

"The Billion Dollar BET" (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Analytical-Essay-The-Billion-Dollar-BET/58810

MLA Citation:

""The Billion Dollar BET"" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Analytical-Essay-The-Billion-Dollar-BET/58810>




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