The Atlanta Braves

Analytical Essay # 116385

Business > Applied Operations
Business > Management
Sport

The Atlanta Braves

This paper looks at the Major League Baseball team, the Atlanta Braves and studies its business operations.

1,470 words () | 14 sources | MLA | 2009 United States

Paper Summary:

In this article, the writer first notes that the Atlanta Braves have always been a well known and well watched team across America. The writer then attempts to provide an accurate view of the organization's baseball and business operations, as well as how its human resources are formed, through a closer look into the Atlanta Braves organization itself. The writer points out that building the Braves' business operations and brand effectively over the last two decades has proven itself to be a winning formula. In particular, the structure of the management, career opportunities within the organization, the goals of the Atlanta Braves and the local competition are all examined in the paper.

Outline:
Introduction
Management Structure
Organizational Chart
Career Opportunities
Goals and Objectives
Industry Watch
Local Market Competition
Conclusion

From the Paper:

"The city of Atlanta houses many sports teams which are one of the city's biggest attractions. Aside from the Braves organization, some of the other popular professional teams include: the Falcons, the Hawks, the Thrashers, the Dream, etc. It certainly does not stop there. College sports are very popular in Atlanta as well. Schools such as University of Georgia, Georgia Institute of Technology, Georgia State and Kennesaw State have a large and dedicated fan base.
"Subsequently, having such an array of sports teams in an area can create much competition, but at the same time, it can also help increase popularity and revenue for the teams as well. In most cases, a diehard sports fan follows all of his teams, whether it is baseball, basketball or football. A dedicated Atlanta fan cheers for all teams representing Atlanta."

Sample of Sources Used:

"101 Things To Do and See." AtlantaBraves.com. July 23, 2009. <http://atlanta.braves.mlb.com/atl/ballpark/things.jsp>
"Braves Job Opportunities." AtlantaBraves.com. July 25, 2009 <http://atlanta.braves.mlb.com/mlb/help/jobs.jsp?c_id=atl>
"Braves Timeline: 1987 - Present." AtlantaBraves.com. July 23, 2009. <http://www.mlb.com/atl/history/timeline4.jsp>
Bodley, Hal. "GM Schuerholz was Braves' guiding force. USAToday.com. October 12, 2007. <http://www.usatoday.com/sports/baseball/columnist/bodley/2007-10-11-schuerholz-comment_N.htm>
Brown, Maury. "Inside the Numbers: 2008 MLB Attendance." BizofBaseball.com. October 2, 2008. <http://www.bizofbaseball.com/index.php?option=com_content&view=article&id=2510:inside-the-numbers-2008-mlb-attendance&catid=29:articles-a-opinion&Itemid=41