The Atkins Diet

Paper Summary:

This paper examines the pros and cons of the Atkins diet, based on the controversial idea of the intake of a high protein and high fat diet with the reduction in the intake of carbohydrates. The paper explores the marketing strategies of this diet as they are employed in the United States and Europe.

Outline
I. Background on Atkins Diet
II. When was Atkins Introduced into USA
III. How is the US Market doing in terms of Sales this Year
IV. Global Introduction:
V. Marketing and Advertising Strategies
VI. Where is Atkins headed?
VII. Conclusions and Recommendations

From the Paper:

"Atkins was born in Columbus, in the state of Ohio in the year 1930. After having joined the University of Michigan, he graduated with a Major in Pre-meds, after which Atkins received his Medical Degree in the year 1955 from the Cornell University Medical School. By the year 1959, he had finished his residencies at both Rochester and Columbia Universities, and also at St. Luke's Hospital at New York. Equipped with the experiences gained from the residencies, Dr. Atkins was able to start his private practice at New York City in the year 1960. It was in the year 1963 that he began to conduct a lot of research and also formalize his findings on the subject of 'controlled carbohydrate intake', as based on a series of articles that appeared in the Journal of the American Medical Association. However, it was not until the year 1972 that the very first edition of the revolutionary book, 'Dr. Atkins Diet Revolution' was published, which was followed by Dr. Atkins findings on the effects of the destabilizing effects of Diabetes or Blood Sugar published in the book 'Dr. Atkins' Super Energy Diet' in the year 1977. (From Past to Present)"

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