The Art of Persuasion

Paper Summary:

The paper focuses on four types of advertisements and identifies the persuasion tactics and the audience that they may be attempting to persuade. The paper discusses a television advertisement that was the Obama team's attempt at political persuasion, an advertisement for billboards, an advertisement found in a parenting magazine and an advertisement to dine at a restaurant.

From the Paper:

"John McCain, Barack Obama, and countless other politicians running for various offices want American votes. McDonalds, Burger King, Taco Bell, and Applebees all want diners to stop for dinner. From what we wear to what we eat to what kind of car we buy, corporate America is trying to get our attention through persuasion. Of course, this has always been the case. With the emergence of the very earliest civilizations came one person's desire to sell things to another. Thus, scenes like the one from Disney's Aladdin, where merchants called out on shoppers to buy their wares in an ancient open market, were realities. In Biblical times, Jesus drove the money changes from the temple; they were trying to persuade the devout that they needed to purchase animals to sacrifice. In fact, persuasion has always played a great part in religion."

Sample of Sources Used:

• Exploring Language: Words and Meaning. (2002, March 7). Retrieved September 15, 2008, from English Online. Web Site: http://english.unitecnology.ac.nz/resources/resources/exp_lang/words_meanings.html
• Gelsosomo's Pizzeria. (2008). Advertisement. Flyer.
• Kaplan, Don & Carl Campanile. (2008). Political Ads Rock on MTV. Retrieved September 15, 2008, from The New York Post. Web Site:http://www.nypost.com/seven/06262008/news/nationalnews/political_ads_rock_on_mtv_117200.htm
• No Maverick Ad. (2008). [Video File]. Video posted to http://www.youtube.com/watch?v=NBtbG5xjFBY
• Orajel. (2008), Advertisement. Parenting. p. 17.

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