An overview of the Apollo Group and its marketing strategies.
Written in 2009; 1,544 words; 4 sources; APA; $ 50.95
Paper Summary:
The Apollo Group is a leading provider of adult education, operating brands such as the University of Phoenix, the Institute for Professional Development, and Western International University. This paper examines Apollo Group's marketing approach and services and contends that the company has the ability to move into the international community due to the development of the Internet. The paper also uses Porter's Five Forces model to show that the external environment is moderately favorable, as well as suggests options that Apollo can follow to reduce their expenses and increase their margins.
From the Paper:
"There are many opportunities available for the Apollo Group. The online component of the business continues to flourish, increasing the accessibility of adult education. There are also opportunities online. The concept of adult education is growing around the world, and the rise in cheap, fast Internet access is opening up new markets. Many developing countries are moving rapidly into the information age, increasing the need for adult education in the same way that drove Apollo's growth in their formative years. There are many threats, however. The Internet has decreased barriers to entry, reducing physical costs significantly. Furthermore, traditional universities and colleges are dedicating more resources to the development of adult education, in part as a way to generate new revenue streams. "
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