The Apollo Group

Paper Summary:

The Apollo Group is a leading provider of adult education, operating brands such as the University of Phoenix, the Institute for Professional Development, and Western International University. This paper examines Apollo Group's marketing approach and services and contends that the company has the ability to move into the international community due to the development of the Internet. The paper also uses Porter's Five Forces model to show that the external environment is moderately favorable, as well as suggests options that Apollo can follow to reduce their expenses and increase their margins.

From the Paper:

"There are many opportunities available for the Apollo Group. The online component of the business continues to flourish, increasing the accessibility of adult education. There are also opportunities online. The concept of adult education is growing around the world, and the rise in cheap, fast Internet access is opening up new markets. Many developing countries are moving rapidly into the information age, increasing the need for adult education in the same way that drove Apollo's growth in their formative years. There are many threats, however. The Internet has decreased barriers to entry, reducing physical costs significantly. Furthermore, traditional universities and colleges are dedicating more resources to the development of adult education, in part as a way to generate new revenue streams. "

Sample of Sources Used:

• Porter, Michael E. (1998) Competitive Strategy: Techniques for Analyzing Industries and Competitors. Retrieved August 1, 2008 from http://books.google.com/books?hl=en&id=QN0kyeHXtJMC&dq=porter+competitive+strategy&printsec=frontcover&source=web&ots=jnI3WlK1Bj&sig=kPDC8zG2rw2ybWJYpXntqw4O08M&sa=X&oi=book_result&resnum=6&ct=result#PPA81,M1
• Apollo Group Financial Statements and Ratios retrieved July 31, 2008 from Reuters at http://www.reuters.com/finance/stocks/overview?symbol=APOL.O
• Apollo Group history and corporate information retrieved July 31, 2008 from Apollo Group at http://www.apollogrp.edu/default.aspx
• Morgenson, Gretchen. (2008). The Insiders at Apollo Group are Selling, but Why? International Herald Tribune. Retrieved August 1, 2008 from http://www.iht.com/articles/2008/02/17/business/17morgan.php

More papers on The Apollo Group:

• Research Paper # 114957 : "The Apollo Group, Inc."
• Essay # 86390 : "Apollo Group"
• Analytical Essay # 137100 : "Apollo Group, Inc."

APA Citation:

MLA Citation: