A discussion on how fast food companies like McDonalds use advertising to appeal to us as consumers.
Written in 2009; 1,300 words; 8 sources; APA; $ 43.95
Paper Summary:
The paper explores how savvy advertisers appeal to consumers to keep on buying fast food despite its well known health risks. The paper explains that most people do not notice that they are being aggressively marketed and this is because the advertising appeals to those cultural, social, emotional and psychological aspects of our personality that represent our dreams, hopes, desires and our need to feel successful and well fed.
Outline:
Introduction
Understanding the Advertising
From the Paper:
"Everywhere we look, there is advertising, beckoning the public to a new or existing product with the "whatever" appeals to your senses approach. Advertising dollars are aimed at our well researched consumer senses and needs. Advertising campaigns defines how we see ourselves in society. There is, however, "truth" in advertising, because large amounts of money are spent advertisers to understand our spending habits, needs, and desires as consumers. As obesity spreads throughout first world countries, the question that has been asked time and again is whether or not fast food is creating obesity in the world? Except for third world countries where advertising dollars are not spent, obesity is an increasing problem, and one that has been identified as increasing with the increase around the world of fast food companies like McDonalds and Burger King (Toland Frith, Katherine, 1997, p. 38). In fact, some health officials contend that the world is experiencing an obesity crisis (Pool, Robert, 2001, p. 3)."
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