An exploration of Cincom Systems' partnerships and alliances in the enterprise software industry.
Written in 2009; 2,707 words; 15 sources; APA; $ 81.95
Paper Summary:
The paper focuses on Cincom Systems and analyzes the company's partnerships and strategic alliances in the enterprise software marketplace. The paper provides a literature review on strategic alliances and offers an external and internal environmental analysis of Cincom. The paper also discusses Cincom's mediocre performance with partnerships and strategic alliances based on a vertical market strategy and considers potential solutions. The paper concludes that Cincom should partner with Microsoft at the technological level for their Microsoft Office SharePoint Server (MOSS) platform.
From the Paper:
"Enterprise software applications enable companies to coordinate and synchronize the many processes, systems and roles in their organizations in support of strategic plans and objectives. Designed for the most common processes and system integration areas, there are many outlying processes enterprise software companies do not address due to how niche-oriented and small in terms of market potential they are. As a result, strategic alliances and partnerships form the foundation of nearly every enterprise software solution in operation today. Oracle's reliance on strategic alliances is evident in the 6,500 developers currently supporting their next-generation Service-Oriented Architecture (SOA) platform called Fusion, and their archrival SAP's reliance on partnerships and strategic alliances to expand the company's reach into manufacturing and process industries."
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