Strategic Alliances

Paper Summary:

The paper focuses on Cincom Systems and analyzes the company's partnerships and strategic alliances in the enterprise software marketplace. The paper provides a literature review on strategic alliances and offers an external and internal environmental analysis of Cincom. The paper also discusses Cincom's mediocre performance with partnerships and strategic alliances based on a vertical market strategy and considers potential solutions. The paper concludes that Cincom should partner with Microsoft at the technological level for their Microsoft Office SharePoint Server (MOSS) platform.

From the Paper:

"Enterprise software applications enable companies to coordinate and synchronize the many processes, systems and roles in their organizations in support of strategic plans and objectives. Designed for the most common processes and system integration areas, there are many outlying processes enterprise software companies do not address due to how niche-oriented and small in terms of market potential they are. As a result, strategic alliances and partnerships form the foundation of nearly every enterprise software solution in operation today. Oracle's reliance on strategic alliances is evident in the 6,500 developers currently supporting their next-generation Service-Oriented Architecture (SOA) platform called Fusion, and their archrival SAP's reliance on partnerships and strategic alliances to expand the company's reach into manufacturing and process industries."

Sample of Sources Used:

• Peter Baloh, Sanjeev Jha, Yukika Awazu. 2008. Building strategic partnerships for managing innovation outsourcing. Strategic Outsourcing: an International Journal 1, no. 2 (April 1): 100-121. http://www.proquest.com (accessed September 8, 2008).
• Michael Brydon, Aidan R Vining. 2008. Adoption, Improvement, and Disruption: Predicting the Impact of Open Source Applications in Enterprise Software Markets. Journal of Database Management 19, no. 2 (April 1): 73-94. http://www.proquest.com (accessed September 8, 2008).
• Shao-Chi Chang, Sheng-Syan Chen, Jung-Ho Lai. 2008. The effect of alliance experience and intellectual capital on the value creation of international strategic alliances. Omega 36, no. 2 (April 1): 298. http://www.proquest.com (accessed September 11, 2008).
• Sean Gadman, Cary Cooper. 2005. Strategies for collaborating in an interdependent impermanent world. Leadership & Organization Development Journal 26, no. 1/2 (January 1): 23-34. http://www.proquest.com (accessed September 9, 2008).
• John Hagerdoorn1993. Understanding the Rationale of Strategic Technology Partnering: Interorganizational Modes of Cooperation and Sectoral Diffferences Strategic Management Journal (1986 - 1998) 14, no. 5 (July 1): 371. http://www.proquest.com (accessed September 10, 2008).

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