Starbucks Coffee

Paper Summary:

This paper examines Starbucks' liquidity, profitability and growth rations. The author explains that from these key financial ratios, it is clear that the company should be able to achieve its sales target based on its guiding principles. The paper warns that the current world financial crisis can have an effect on Starbucks' investments and on the purchasing power of its customers, both of which can have a negative consequence on the growth objectives of the mission statement.

Table of Contents:
Introduction
Analysis
Starbucks' Mission Statement
The Six Principles
Meeting Stakeholders' Goals
Meeting the $23 Billion Goal
Liquidity Ratios
Table: Financial Condition of Starbucks
Profitability Ratios
Table: Profit Margins at Starbucks
Growth Ratios
Table: Growth Ratios
Conclusion

From the Paper:

"Starbucks is doing an exceptional job in this regard. According to a Business & Health article, Starbucks is one of very few companies who lavish their employees (80% of whom work part time). Besides free espressos and a free pound of coffee a week, Starbucks is being so generous by offering its employees, permanent or part time, paid annual and sick leaves, subsidized health benefits, stock options and retirement plans. In a business where it's not unheard of to have 100-400% employee turnover, Starbucks has kept it to unbelievably low 55 percent."

Sample of Sources Used:

• Barnett, Alicia A. "Perks for Part Timers - Starbucks Corp. - Includes Related Information." Business & Health (1996).
• Helm, Burt "SAVING STARBUCKS' SOUL; Chairman Howard Schultz is on a mission to take his company back to its roots. Oh, yeah--he also wants to triple sales in five years" BusinessWeek Iss. 4029, (2007) pg. 56.
• MSN Money <http://money.msn.com>
• Starbuck Annual Report 2007 < http://media.corporate-ir.net/media_files/irol/99/99518/200710K.pdf>

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• Research Paper # 94179 : "Starbucks' Coffee Company"
• Marketing Plan # 91276 : "Product Positioning Paper - Starbucks Coffee "

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