Starbucks Change Project

Paper Summary:

The paper discusses Starbucks' organizational structure and strategy, focusing on the managerial, personnel and mentality changes it has undergone. The paper notes specifically what has made Starbucks the success that it is today and points out that it has always managed to find a manner in which to resolve its problems thereby making it the successful company it is today.

Outline;
Abstract
The Need for Change
Organizational Development and Change
Store Expansion Strategy
International Development
Leadership Development
Recruitment and Retention
Performance Management
Coaching and Mentoring
Conclusions

From the Paper:

"In order to achieve this goal, they had to implement numerous strategies in various work areas. For starters, they had to develop and expand their business. Their main concern was that of perfecting the number one product: the coffee. But along the years, Starbucks also began selling other products, such as cold drinks, coffee beans, snacks, coffee mugs and has even "ventured beyond refreshments into books, music, and film." In addition to expanding the product palette, Starbucks also felt the need to physically expand their business. As such, they began opening stores outside their initial Seattle location, to other United States cities, but also around the world."

Sample of Sources Used:

• 2007, Starbucks Official Webpage, http://www.starbucks.com/, last accessed on September 25, 2007
• September 24, 2007, Starbucks, Wikipedia, The Free Online Encyclopaedia, http://en.wikipedia.org/wiki/Starbucks, last accessed on September 25, 2007
• Joint Venture, Cornell University Law School, Legal Information Institute, http://www.law.cornell.edu/wex/index.php/Joint_venture, last accessed on September 25, 2007
• Arthur A. Thompson, John E.Gamble, Starbucks Corporation, McGraw Hill Higher Education http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html, last accessed on September 25, 2007
• September 9, 2007, The Synergistic Rollout Program, Wikipedia, The Free Online Encyclopaedia, http://en.wikipedia.org/wiki/Synergistic_Rollout_Program, last accessed on September 25, 2007

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