Speigel Mail Order Catalog

Paper Summary:

This paper reviews Speigel's mail order catalog -- both its aesthetics and its business impact. The author also contrasts that successful product to the on-line version, which the author finds lacking. The paper includes a detailed analysis of Speigel sales and the role of the catalog industry in attaining those numbers. The conclusion of the paper is dedicated to findings of the author's personal telephone survey of 46 household about the catalog and their usage of it.

From the Paper:

"Spiegel is one of the giants in the catalog industry. Its spring/summer; fall/winter and holiday big books are chock-full of beautifully displayed designer clothes, everyday wear, home furnishings, jewelry, shoes and electronics. Competent operators who aren't pushy and will let you know if an item has been discontinued or if the sizes you need are no longer available always man the 800 number. The way of future is the Web, but Spiegel, as well as other mail order catalog companies, needs to improve this area. The Spiegel website is not well organized. While there are pluses - a framed site so you always know where you are - there are way too many negatives with this site to make you want to cancel home delivery of the catalog. The search function, for example, is very hit-and-miss. Typing in "women's shoes" gets no hits."

More papers on Speigel Mail Order Catalog:

• Analytical Essay # 5590 : "A Marketing Analysis of the Mail Order Industry"
• Term Paper # 94638 : "Mail Order Brides"
• Research Paper # 22161 : "Mail-Order Industry"

APA Citation:

MLA Citation: