Space Data Corporation

Paper Summary:

This paper describes the business strategy of Space Data Corporation, beginning with a discussion on the initial business model and services offered by the company, a description of the product line strategy and a look at the economic model used to start the business. The paper continues with a discussion of the company's market potential, market segmentation and how the founders raised the capital to start their business. In addition, the paper touches upon the marketing strategy of the company and the technology issues the company faced.

Table of Contents:
The Nature of Entrepreneurial Management
Recognizing and Defining an Opportunity
Formulating a Business Concept
Product Line Strategy
Economic Model of the Business
Estimating Market Potential
Buyer Behavior and Market Segmentation
The Concepts of Objective, Strategies and Tactics/Types of Strategy
Resource Strategies and Leveraging
Finding Money and Raising Capital
Pro Forma Financial Statements
Valuation
Determining How Much Money is Needed
Deal Structure
Marketing Strategy and Tactics for a New Venture
Operations of the Business
Technology Issues within the Venture
Forms of Organization
Problems with Growth Strategies and Harvesting

From the Paper:

"Jerry first drew upon family capital, $500,000 total from family members. Board members were sought for their engineering and legal expertise to deal with government regulations regarding the technology, as well as familial loyalty and belief in the project concept, which cold keep legal and employee costs down. Overtures were made to Motorola, the international communications company that was enthused by the concept. The company continued to draw upon familial as well as corporate capital."

Sample of Sources Used:

• MacCormack, Alan. (9 Apr 2002). Space Data Corporation. Harvard Business School Case Study 9-602-121.

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