Assesses Southwest Airlines' competitive strengths from an organizational behavioral perspective.
Written in 2009; 2,310 words; 18 sources; APA; $ 71.95
Paper Summary:
This paper relates that organizational behavior strategies for effectiveness in decision making and leadership, for clarity of internal communication and for managing internal power and politics should be correlated to attain increasingly higher levels of revenues and profits. The paper points out that the essence of Southwest Airline's ability to translate these three organizational areas into long-term revenue and profit growth is based on creating and sustaining a culture where risk-taking on behalf of customers is expected and rewarded. The paper uses examples of how the company's culture was tested by the events of 9/11.
Table of Contents:
Introduction
Decision Making at Southwest Airlines Fuels a Unique Culture
Southwest Internal Communication
Southwest Airlines Power and Politics
Appendix
Five Year Southwest Airlines Financial Analysis
Southwest Airlines Income Statement Analysis
From the Paper:
"This egalitarian and very open approach to describing what a difficult situation the company was in energized the ground crews. They internalized the challenge and met the 15 minute turn-around time and even created entirely new, innovative processes to make this possible. Management theorists who specialize in the airline industry credit this significant improvement in performance to standardization of the company on only Boeing 737 jetliners and the economies of scale achieved."
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