Social Judgment Theory

Paper Summary:

An analysis of the social judgment theory accredited to Muzafer Sherif. Social Judgment can best be described as the process that new ideas go through when entering are minds. The paper examines all of its aspects as outlined in communication textbooks and journals and uses direct references from all four sources in the paper.

From the Paper:

"Muzafer Sherif is credited with this theory and is responsible for its development and testing. Social Judgment theory is a process that occurs in your head every time you hear an opinion of someone else. It either falls into your area of acceptance or rejection. A very important part of this theory is how persuasion plays a major role into how we view our world. This theory helps us to understand how we process the thoughts and opinions that interact with our minds almost every minute of the day."

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