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Sirius Satellite Radio


# 110428
Sirius Satellite Radio
Discuses marketing strategies for Sirius Satellite Radio, which has 120 digital-quality radio channels.
1,230 words (approx. 4.9 pages) | 5 sources | MLA | 2005 Pakistan


Paper Summary:

This paper describes the content of Sirius Satellite Radio, a subscription service, which aims to cover all aspects of the life of the consumers. The paper defines the three categories of the target market and the 4Ps of the current marketing plan. The paper concludes that Sirius' strategies mirror that of its rival XM. Sirius needs to provide services similar to XM, to add a few more perks such as the NFL and to explore the mobile phone users segment.

Table of Contents:
Introduction
Marketing Strategy
Target market
4Ps
Price
Promotion
Place of Distribution
Package
Environment
Conclusion

From the Paper:

"The Company has developed partnerships with automobile companies such as DaimlerChrysler, Ford and BMW as well as other motor companies to include Sirius satellite radio consoles in their sound systems. This would facilitate the consumers with built in system in their automobiles which is basically where they spend a lot of time in commuting and listening to music. Apart from this the company also has partnered with retailers such as Wal-Mart, Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics to RadioShac to facilitate listening experience to their customers."

Sample of Sources Used:

  • Corporate Profile. Sirius Official Website, Accessed from: http://www.sirius.com/servlet/ContentServer?pagename=Sirius/CachedPage&c=Page&cid=1029348274177
  • Glanz, William. XM Satellite to Offer Portable Receiver. The Washington Times. October 27, 2004. Page Number: C07.
  • Creamer, Matthew. Sirius rockets with Stern deal. Advertising Age. (Midwest region edition). Chicago: Oct 11, 2004.Vol.75, Iss. 41; pg. 4, 2 pgs
  • Dykewicz, Paul. XM, Sirius And NAB Squabble. Satellite News. Potomac: Apr 19, 2004.Vol.27, Iss. 16; pg. 1
  • Breen, Bill. Written in the Stars. Fast Company. Issue 91, February 2005, Page 54

Cite this paper

APA Citation:

Sirius Satellite Radio (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Analytical-Essay-Sirius-Satellite-Radio/110428

MLA Citation:

"Sirius Satellite Radio" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Analytical-Essay-Sirius-Satellite-Radio/110428>




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Published by:

JJean PK
Publisher Since:
Sep 21, 2008
I have studied in private institutions throughout my academic life. Although my highest degree is Bachelors of Commerce from the University of Karachi but I have had experience writing academic papers for the past 8 years. I have been exposed to numerous types and levels of term papers including but not limited to the field of business, management, advertising, construction, information technology, tourism, and the environment. I also have had experience in writing from schools to master level term papers.
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