Sirius Satellite Radio

Paper Summary:

This paper describes the content of Sirius Satellite Radio, a subscription service, which aims to cover all aspects of the life of the consumers. The paper defines the three categories of the target market and the 4Ps of the current marketing plan. The paper concludes that Sirius' strategies mirror that of its rival XM. Sirius needs to provide services similar to XM, to add a few more perks such as the NFL and to explore the mobile phone users segment.

Table of Contents:
Introduction
Marketing Strategy
Target market
4Ps
Price
Promotion
Place of Distribution
Package
Environment
Conclusion

From the Paper:

"The Company has developed partnerships with automobile companies such as DaimlerChrysler, Ford and BMW as well as other motor companies to include Sirius satellite radio consoles in their sound systems. This would facilitate the consumers with built in system in their automobiles which is basically where they spend a lot of time in commuting and listening to music. Apart from this the company also has partnered with retailers such as Wal-Mart, Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics to RadioShac to facilitate listening experience to their customers."

Sample of Sources Used:

• Corporate Profile. Sirius Official Website, Accessed from: http://www.sirius.com/servlet/ContentServer?pagename=Sirius/CachedPage&c=Page&cid=1029348274177
• Glanz, William. XM Satellite to Offer Portable Receiver. The Washington Times. October 27, 2004. Page Number: C07.
• Creamer, Matthew. Sirius rockets with Stern deal. Advertising Age. (Midwest region edition). Chicago: Oct 11, 2004.Vol.75, Iss. 41; pg. 4, 2 pgs
• Dykewicz, Paul. XM, Sirius And NAB Squabble. Satellite News. Potomac: Apr 19, 2004.Vol.27, Iss. 16; pg. 1
• Breen, Bill. Written in the Stars. Fast Company. Issue 91, February 2005, Page 54

More papers on Sirius Satellite Radio:

• Research Paper # 62005 : "The Satellite Radio Industry"
• Analytical Essay # 149188 : "Sirius XM Radio - A Flawed Business Model"
• Analytical Essay # 126041 : "Sirius and XM Radio Case"

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