Discuses marketing strategies for Sirius Satellite Radio, which has 120 digital-quality radio channels.
Written in 2005; 1,230 words; 5 sources; MLA; $ 41.95
Paper Summary:
This paper describes the content of Sirius Satellite Radio, a subscription service, which aims to cover all aspects of the life of the consumers. The paper defines the three categories of the target market and the 4Ps of the current marketing plan. The paper concludes that Sirius' strategies mirror that of its rival XM. Sirius needs to provide services similar to XM, to add a few more perks such as the NFL and to explore the mobile phone users segment.
Table of Contents:
Introduction
Marketing Strategy
Target market
4Ps
Price
Promotion
Place of Distribution
Package
Environment
Conclusion
From the Paper:
"The Company has developed partnerships with automobile companies such as DaimlerChrysler, Ford and BMW as well as other motor companies to include Sirius satellite radio consoles in their sound systems. This would facilitate the consumers with built in system in their automobiles which is basically where they spend a lot of time in commuting and listening to music. Apart from this the company also has partnered with retailers such as Wal-Mart, Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics to RadioShac to facilitate listening experience to their customers."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Sirius Satellite Radio", Essays on "Sirius Satellite Radio", Research papers on "Sirius Satellite Radio", Student papers on "Sirius Satellite Radio", Book reports on "Sirius Satellite Radio", Dissertation on "Sirius Satellite Radio", Thesis on "Sirius Satellite Radio", Summary of paper on "Sirius Satellite Radio", Articles written on "Sirius Satellite Radio".
Look for more research papers, essays and book reports on