Applies the principle of least effort motivation to the "Save the Children" website.
Written in 2008; 760 words; 3 sources; APA; $ 27.95
Paper Summary:
This paper explains how to improve the "Save the Children" website using the principle of least effort. The paper first explains that the principle of least effort states that an individual seeking information will use the more convenient and least-cost method, called the path of least resistance. Therefore, most people are willing and motivated to donate if they find a cause that they have an interest in and if they are supplied with simple information about how to donate to their cause and where their donations go for visitors. The paper then states that the "Save the Children" website could maximize contributions by providing a simpler front page with a large "donate now" navigational button next to each prompt describing the various ways to donate, thus enticing people by saving their time.
From the Paper:
"The front page also has a very large advertisement for "explore our gift catalog". Most people coming to the site for the first time will not know what a gift catalog is or why they would bother to review one. This site can substantially increase profits with very little effort by cleaning up the front page. A small "what we are about" paragraph would suffice for visitors interested in learning more about the organization. They can then click a link that takes them to a more comprehensive "about us" page if they want to learn more."
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