SWOT Analysis of Airbus

Paper Summary:

This report discusses Airbus, an aircraft manufacturer that was formed in 1970 as a consortium between four national entities in Europe. Airbus France, Airbus Deutschland and Airbus Espana merged together and became the European Aeronautic Defense and Space Company (EADS) which held an 80% stake in the newly formed entity and BAE Systems with 20%. According to the paper, despite faulty designs in one of their more recent aircrafts, the A380, the world's largest passenger plane, Airbus still develops some of the most modern aircraft in the world and has a lucrative business opportunities in the military transport aircraft market. The paper describes Airbus' strengths, weaknesses, opportunities and threats.

From the Paper:

"Airbus has a long history of innovation in the aircraft manufacturing industry, starting with its A300 in 1974. The A300 was the airline industry's first twin-engine wide body aircraft and its optimized fuselage cross-section was retained for the A330 and A340 airliners that followed. (Airbus, 2008) Today, the company continues its tradition in innovation with its A380 aircrafts, the world's largest passenger plane. Two of the many innovations of the A380 include, high-pressure hydraulics and variable-frequency electrical generation, both of which reduce weight and boost system performance. (Airbus, 2008)"

Sample of Sources Used:

• Hunger, J. D. & Wheelen, T. L. (2007) Essentials of Strategic Management, 4th Edition, Pearson - Prentice Hall: Upper Saddle River, New Jersey
• Airbus (2008) Corporate Structure, retrieved on February 20, 2008 from http://www.airbus.com/en/corporate/people/company_structure/
• Airbus Military (2008) information retrieved on February 20, 2008 from http://www.airbusmilitary.com/
• Airbus (2008) Global Market Forecast, retrieved on February 20, 2008 from http://www.airbus.com/en/corporate/gmf/
• Airbus (2008) Demand for Passenger Aircraft, retrieved on February 21, 2008 from http://www.airbus.com/fileadmin/documents/gmf/PDF_dl/04-passenger-aircraft.pdf

More papers on SWOT Analysis of Airbus:

• Term Paper # 109113 : "Airbus"
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• Term Paper # 109114 : "The Boeing Company"

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