Review of Entarga.com

Paper Summary:

The website for Entarga.com has been designed to promote the consultancy of Ross Wirth, a PhD graduate from Walden University and an MBA from New Mexico State University. The one page resume of Dr. Wirth also includes experiences managing SAP business warehouse information systems and regularly working on cross-functional teams. The writer argues that the website Dr. Wirth has created, however, is at times confusing and lacks a clarity and consistency of focus when it comes to just what exactly he is offering as a service.

Outline:
Summary Description
Overall Look and Feel and Apparent Target Audience
What the Site Does and Does Not Give you
Reasons to Return Back to the Site
What Information was Expected to be Found and Was Not There
Links from the Site that are Helpful
Additional Notes Regarding the Site
Bottom Line Evaluation

From the Paper:

"The site does give a series of links for each of the core areas of coverage for Entarga which include organizational change, strategic planning, market planning, organizational complexity, and knowledge management. There are also many specific entries for these topic areas including an impressive 57 page PDF of a bibliography no doubt Dr. Wirth used in completing his dissertation. The entire site delivers for academicians at a very personal level."
"At a professional level however the site fails to deliver even at the most median level of performance. There is nothing in the way of true thought leadership in the white papers, no presentations or graphics, no specific schedules of results generated from primary research, which one would expect from a PhD."

Sample of Sources Used:

• Marketing Myopia, 1975 - Dr. Theodore Levitt. Marketing Myopia. Harvard Business Review. September - October, 1975.
• Porter, 1979 - Harvard Business Review. "How Competitive Forces Shape Strategy" in Harvard Business Review 57, March - April 1979, pages 86-93.
• Ross Wirth, 2007 - Resume from link on website

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