Paper Summary:

This paper discusses the influence of media advertising with regard to representing male and female images. The author examines fourteen print advertisements from the November 29, 1999 issue of Newsweek: eight of men and six of women noting how women and minorities are represented.

From the Paper:

"It is a cliche to say that advertisements in women's magazines and pornography are sexist - and the normalizing influence of such media sources have been well documented. However, the pervasive sexism of advertising is not limited strictly to those venues in which sex and sexuality is an outright topic. Sexual roles and values are peddled to the American consumer in every magazine and mass media venture, even those as seemingly innocuous and nonsexualized as newsmagazines. In this paper I will examine fourteen print advertisements from the November 29, 1999 issue of Newsweek: eight of men and six of women."

Sample of Sources Used:

• Newsweek November 29, 1999 issue
• Lucinda Joy Peach, Ed. Women in Culture: A Women's Studies Anthology Wiley-Blackwell, 1998

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