Questionnaires and Focus Groups

Paper Summary:

This paper defines two research methods, questionnaires and focus groups, and explains their advantages and disadvantages. Further, it provides real-world applications of the methods in the tourism industry to prove that both are helpful to explore industry-specific economic, social, and environmental dynamics, provided the research methods are applied appropriately.

From the Paper:

"A questionnaire is a set of questions sent to the representatives of the target audience which they fill in and return (Purho, 2001). Format can be paper or electronic. Purho states that questionnaires are typically used in getting information that can be statistically analyzed such as satisfaction rates and demographic data. Therefore, questions are mostly closed questions that produce quantitative data based on yes/no answers or scale rankings. Some use is also made of open-ended questions that don't provide the respondent a set answer from which to choose ("Sociological research skills research methods")."

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