Price Water House Coopers (PWC) Website Analysis

Paper Summary:

This paper is an in-depth analysis of the Price Water House Coopers (PWC) website. The different types of service that the company seeks to provide are explained and evaluated. It also looks at PWC's competition and offers some creative suggestions that would improve the website which would result in an improvement in their positioning in the market.

From the Paper:

"The website is not quite where the company needs it. The website provides statistical data about the company. Information collected for their numerous projects and analysis reports are available online, if that's what the site wanted to achieve it is done, but surely the company could have done more with this far reaching, vibrant medium. The site is hardly achieving any goal for it is not much of a gate way to the company through the cyber world, and being an advertiser it is not very good at that either. Probably they could have included features relating to their business, like specified search engines that work well for search of business information or statistical data. They could have used a larger data base that should have held not only information from their latest projects but financial reports and statistics from business magazines, other research organizations or public data of several international companies. More interactive features like chat sessions with top business analysts and e-journals might also have helped. And last but not the least, in the world of Macromedia graphics, the presentation should be much more shocking and attractive then the original purpose of the firm, the site almost absolutely fails at that, you wouldn't want to spend a cyber minute here unless you need some information."

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