Reviews work on marketing products in era of information overload.
Written in 1997; 1,125 words; 1 sources; $ 39.95
From the Paper:
"POSITIONING: THE BATTLE FOR YOUR MIND
Al Ries and Jack Trout, in Positioning: The Battle For Your Mind, describe the issues that must be addressed and explain some of the techniques that may be used in the marketing of products in an era of information overload. So much information is presented to the consumer in contemporary society that most people attempt to "tune out" most of it. This behavior is particularly true with respect to advertising.
Consumers who would rather not deal with advertising messages pose a real problem for marketers, who must find a way to get their messages into the minds of consumers. Before a marketer can present her or his advertising messages in such a way that they will not be filtered out by consumers, however, the marketer first must determine some very specific points about both the.."
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