Political Campaigns and Democratic Society

Paper Summary:

This paper examines how, to truly understand the role of election campaigns have in the final election results, it is essential to understand that two views exist. On one hand, it is argued that the voters decide on their candidate before campaigning commences, while the other view argues that it through this activity that the voters reach their decision. It argues that, in order to be able to comprehend the true nexus between the campaign and voter's minds, the first step is to appreciate that campaigns are as dynamic and multifaceted in character as they are in their effects.

From the Paper:

"Many researches have been undertaken to examine how campaigns effect voters during democratic elections to bring the government into office. The researches undertaken initially on this issue were controlled in the sense that inadequate information was available. This meant that the research would be unable to offer a comprehensive answer to the question. The research undertaken by D. Sunshine Hillygus shows that the effect a campaign has is dependant on other factors also and that the campaign does impact the vote bank. Before giving a detailed analysis of these elements it is important the traditional view."

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