Philip Morris

Paper Summary:

The paper constructs a comprehensive profile of Philip Morris, the tobacco giant, by examining the issues of organization type, strategy, the planning process, market assessment, marketing strategy, organizational structure, organizational culture, locations and business operations. Additionally, the paper looks into how the analyzed company confronts environmental, political, social, economic, legal and labor force related issues on the international background. Several figures are included with the paper.

Outline:
Introduction
Organization Type
Strategy
Planning
Market Assessment
Marketing Strategy
Organizational Structure
Organizational Culture
Locations of the Organization and Business Operations
Philip Morris Position Towards Environmental, Political, Social, Economic, Legal and Labor Forces of the International Economy
Conclusion

From the Paper:

"On the long-term, the biggest growth driver seems to be the development of its relationship with the state owned China National Tobacco Corporation (CNTC). With an estimated volume of exceeding 2 trillion cigarettes annually and about 350 million smokers, China is the most significant market a cigarette company could work on for two years already Philip Morris international negotiates possible agreements that would help it to enter production and sales in the country, probably by manufacturing Marlboro cigarettes within the CNTC national fabrics."

Sample of Sources Used:

• Adbrands.net, (2008), Marlboro: Brand Profile, Retrieved April 28, 2008 from http://www.mind-advertising.com/us/marlboro_us.htm
• Altria Group, (2008), 2007Business Review, Retrieved April 28, 2008 from http://www.altria.com/download/pdf/investors_2007_AnnRpt_BusReview_section4.pdf
• BBC News, (2007, July 20), Philip Morris lights up in Mexico, Retrieved April 28, 2008 from http://news.bbc.co.uk/2/hi/business/6909498.stm
• Cordeiro, Anjali (2008, April 23), 2nd UPDATE: Philip Morris 1Q Net Up 29%, Boosts EPS Outlook, Retrieved April 28, 2008, from CNN Money Web Site at http://money.cnn.com/news/newsfeeds/articles/djf500/200804231204DOWJONESDJONLINE000860_FORTUNE5.htm
• O'Connell, Vanessa, (2008, January 29), Philip Morris Readies Aggressive Global Push, Wall Street Journal, p. A1

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