Persuasion

Paper Summary:

This paper reports on an observation of a persuasion situation involving a car salesman and the customer, noting some of the persuasive techniques used and the way these are shaped by the company for which the salesperson works. The paper examines the use of techniques that would have to be classified as a form of hard sell, with a series of moves made based on a script followed by the salesman.

From the Paper:

"The situation observed was a negotiation by a car salesman and the techniques used were persuasive in this case because the individual did buy the car. However, to an outside observer, the methods used were quite transparent and would have to be classified as a form of hard sell, with a series of moves made based on a script followed by the salesman. An interview with this individual away from the sales room confirmed this, for he notes that the way he and the others sold cars followed a script presented to them by the management when they first took the job and honed along the way as different ideas were added or as different situations were presented."

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