Paper Summary:

This paper discusses Good Sport, an athletic fitness equipment manufacturer, and looks at how Good Sport's R&D department has conceived of a new product and must convince both sales and marketing and production to actively embrace the new product. The paper demonstrates how the process of gaining such support and approval has created personnel dynamics that, in tandem with existing organizational barriers, does not bode well for Good Sport in the long-term.

From the Paper:

"This document discusses Good Sport which is an athletic fitness equipment manufacturer. Good Sport's R&D department has conceived of a new product and must convince both sales and marketing and production to actively embrace the new product. Additionally, the process of gaining such support and approval has created personnel dynamics that, in tandem with existing organizational barriers, does not bode well for Good Sport in the long-term."

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