An analysis of the role of perception in the decision-making process.
Written in 2009; 1,282 words; 5 sources; APA; $ 43.95
Paper Summary:
This paper discusses cognitive and visual perceptions, the perspective of Gestalt psychologists on perception and how perception during the decision-making process can be based on the attribution theory. The paper explores how perceptions during the decision-making process are formed by an individuals' biases, and goes on to list the ways in which biases can affect one's perception. The paper therefore shows how perception plays a key role when the decision-making process is not based strictly on rational, objective measurements.
From the Paper:
"In order to fully understand the role of perception in the decision making process, we must first understand what each is. First, there are a variety of theories and perspectives available discussing the human performance involved in the decision making process. Decision making always results in a final choice being made whereby the output can be either an opinion or action. Perspective viewpoints of human performance in the decision making process include 1) Normative, where the analysis involved in the decision making process is concerned with rationality and logic; 2) Psychological, where an individual's decisions are based on their set of needs, values sought, and personal preferences; and 3) Cognitive, where the decision making process is seen as a continuous process that is integrated along with the interaction one has with their environment. At another level, decision making can be seen as an emotional process that can be either irrational or rational, with assumptions being explicit or tactical. (Kahneman, 2000)"
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