PR Communications Analysis

Paper Summary:

This paper explains that effective communication is key to any business success. The communication process is essential to employee morale, efficiency, and bottom-line profits. Both internal and external publics are key in the communication process. The external publics consist of suppliers, competitors, customers, and investors. This paper examines the effectiveness of the communications process and impact of effective communications between Southwest Airlines and external public groups.

From the Paper:

""Every message has a purpose or objective." (Allen, 1998, p.1) The communication process is essential to a successful bottom line for any organization. This process, according to Allen "establishes relationships and makes organizing possible." Allen defines communication as "the process of passing information and understanding from one person to another. The communication process involves six basic elements: sender (encoder), message, channel, receiver (decoder), noise, and feedback." (Allen, 1998, p. 1)"

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