Paper Summary:

This paper discusses the Oracle Corporation and defines how the Oracle culture serves as the catalyst of its growth. The paper also defines Oracle's customer base and then evaluates and discusses a new set of customer service standards for Oracle.

Outline:
Introduction
The Oracle Organizational Culture
The Oracle Customer Base
Proposed Customer Service Standards

From the Paper:

"This outcome orientation is best seen in the company's approach to streamlining the new product development and introduction (NPDI) process. This strength of the company culture is seen in the acquisition of Siebel Systems, one of the leading CRM companies globally. Within twelve months of the acquisition Oracle integrated the CRM applications purchased from Siebel into the Oracle 11i Suite of eBusiness Applications. The Oracle culture also has the characteristics of being aggressive in winning new customers through sales engagements."

Sample of Sources Used:

• Richard Buchheim, Harald Collet. (2005, March). Content Management Done Right. AIIM E - Doc Magazine, 19(2), 27. Retrieved June 8, 2008, from ABI/INFORM Global database. (Document ID: 826457291).
• Karen Eden (2006, July). BUILDING PEOPLE-CENTRIC COMMUNITIES AT ORACLE. Knowledge Management Review, 9(3), 12-17. Retrieved June 7, 2008, from ABI/INFORM Global database. (Document ID: 1078720481).
• Greenbaum, Joshua (1992). No More Genghis Khan: Oracle Designs a Kinder, Gentler Future. Management Review, 81(5), 29. Retrieved June 4, 2008, from ABI/INFORM Global database. (Document ID: 642080).
• Sameer Kumar (2007). An explorative study of established software leaders and their key outsourcing partners. International Journal of Business Performance Management, 9(1), 58-76. Retrieved June 9, 2008, from ABI/INFORM Global database. (Document ID: 1196323611).

Visitors who viewed this Analytical Essay also liked these:

• Case Study # 113089 : "Apple Computers"
• Case Study # 97111 : "Intersect Investment Services"
• Analytical Essay # 114395 : "Wal-Mart Stores, Inc."

APA Citation:

MLA Citation: