A look at how internal and external factors impact organizational behavior.
Written in 2005; 1,382 words; 3 sources; APA; $ 46.95
Paper Summary:
Internal and external forces impact organizational behavior within various organizations. An organizational mission, competition, and customer demands, are examples of forces that have effects on organizational behavior. This paper examines ways in which the organizations of Merrill Lynch, Comcast, Citicards, and Steak and Ale are impacted by these forces.
Outline:
Organizational Mission of Merrill Lynch
Competition within Comcast
How Competition Impacts CitiCards
Customer Demands within Steak and Ale
From the Paper:
"In the late 1990's, Merrill Lynch had Lanai Stephens as the President of its Private Client Group. Mr Stephens had an organizational mission for the Private Client division, which was to make the Merrill Lynch Account Executive a true consultant to their clients, not just an "order taker". Mr Stephens knew that a being a transactional broker was a thing of the past, and a financial advisor will be the future within Merrill Lynch's organizational culture. The role of the Account Executive from here on forward would never be the same at Merrill Lynch. An Account Executive is now known within Merrill Lynch's organization as a Wealth Manager or Financial Advisor. Professional designations of Wealth Managers and Financial Advisors have increased over 275% just since 1999. These professional designations are CIMAs (Certified Investment Management Analysts) and CFPs (Certified Financial Planners). Merrill Lynch's training program for new employees that desire a career as a Financial Advisor or Wealth Manager are now required to successfully complete the Certified Financial Planning curriculum and attain the marks. Otherwise, these candidates will not be able to pursue their career with Merrill Lynch."
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