This paper attempts to determine the value of open-ended questions, even in a study presented and assessed in a quantitative manner.
Written in 2009; 1,069 words; 1 sources; APA; $ 37.95
Paper Summary:
Using a survey on the topic "To what degree do American consumers try to eat a healthy diet?" as example, this paper investigates the value of open-ended questions in increasing the accuracy of research. The author explains that open-ended questions allow greater flexibility of responses and may even provide additional valuable information. Examples are given of open-ended questions on healthy eating that would bring out more realistic and also more subtle psychological factors than other types of directed-question questionnaires. The paper concludes that by using open-ended questions, the individuals asking the questions would not be prompted to create a particular definition of healthy eating.
From the Paper:
"The next question could be: "What is your typical order at a restaurant?" Asking the typical menu items consumed at the restaurants he or she regularly patronizes also provides clues as to how different foods are construed by the respondent and their perception of the health of their food choices. A respondent might feel that he or she is a healthy eater, for example, because he or she does not go to get a 250 calorie cheese burger at McDonald's and goes to Subway, a restaurant that advertises itself as a kind of diet fast food establishment. However, asking specific, open-ended questions about what the individual actually eats at Subway yields more interesting data than simply asking him or her if health is a question when ordering--perhaps he gets a highly caloric meatball sub, and feels comforted that Subway is a 'diet restaurant."
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