Online Grocery Shopping - FreshDirect

Paper Summary:

This paper reviews FreshDirect, an Internet-based grocer that operates in the greater New York Metropolitan area. The author gives an overview of the company and does a SWOT analysis, identifying the strengths, weaknesses, threats and opportunities that FreshDirect faces. The paper also includes recommendations on how to overcome the weaknesses and threats they face.

Outline:
Company Overview/Key Strategic Issues
Analysis of Data
SWOT Analysis
Analysis of Key Strategic Issues
Recommendations

From the Paper:

"FreshDirect is an internet based direct sales grocery marketer that operates in the greater New York Metropolitan area. The retail grocery industry is the operating area but the company offers a remarkably unique model which offers more fresh food than prepackaged, and therefore serves a customer base who may do bulk shopping monthly but needs to supplement this weekly with fresh produce, meats and other perishable goods as well as at least a limited amount of prepackaged foods."

Sample of Sources Used:

• Gonzales, J. September 28, 2007, FreshDirect Takes Heat, Workers Try to Unionize, NYDailyNews.com, Retrieved January 25, 2008 from: http://www.nydailynews.com/news/2007/09/28/2007-09-28_freshdirect_takes_heat_workers_try_to_un.html
• Johnson, R.R. Killgallon, L. & Lockart, K. 2000, Online Grocery: How the Internet is Changing the Grocery Industry. University of Virginia Press, 1-11, Retrieved January 20, 2008 from: http://faculty.darden.virginia.edu/gbus885-00/Documents/OnlineGrocery_8-25.pdf
• Kempiak, M. & Fox, M.A. (July 2006) Online Grocery Shopping: Consumer Motives, Concerns, and Business Models First Monday Journal Retrieved, January 17, 2008 form: http://www.firstmonday.org/issues/issue7_9/fox/index.html#f4
• Kummer, C. (2006, July/August). Deliverance: The Future of Shopping for Fresh Fruits and Vegetables. The Atlantic Monthly, 298, 152.
• LeClair, J. (August 6, 2002), The Rebirth of the Online Grocery e-commerce times Retrieved, January 17, 2008 form: http://www.ecommercetimes.com/story/18887.html?welcome=1201475247

More papers on Online Grocery Shopping - FreshDirect:

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