An overview of Internet-based direct sales grocery marketer, FreshDirect.
Written in 2008; 1,348 words; 6 sources; APA; $ 45.95
Paper Summary:
This paper reviews FreshDirect, an Internet-based grocer that operates in the greater New York Metropolitan area. The author gives an overview of the company and does a SWOT analysis, identifying the strengths, weaknesses, threats and opportunities that FreshDirect faces. The paper also includes recommendations on how to overcome the weaknesses and threats they face.
Outline:
Company Overview/Key Strategic Issues
Analysis of Data
SWOT Analysis
Analysis of Key Strategic Issues
Recommendations
From the Paper:
"FreshDirect is an internet based direct sales grocery marketer that operates in the greater New York Metropolitan area. The retail grocery industry is the operating area but the company offers a remarkably unique model which offers more fresh food than prepackaged, and therefore serves a customer base who may do bulk shopping monthly but needs to supplement this weekly with fresh produce, meats and other perishable goods as well as at least a limited amount of prepackaged foods."
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