An analysis of the growing phenomenon of on-line banking.
Written in 2004; 1,477 words; 10 sources; MLA; $ 48.95
Paper Summary:
This paper discusses on-line banking--the ability to conduct banking transactions on the internet. The paper claims this is revolutionizing the way that consumers bank. The paper explains that behind this transformation is information technology. With its use, banks have been able to scale and secure transactions, provide the same and often more functionality than brick-and-mortar banks and evolve from mass marketing to one-to-one marketing. The paper examines issues of security and fraud in on-line banking.
"The popularity of online banking is soaring with more than fifty million adults banking online in the United States as of November, 2004, an increase of forty-seven percent during the past two years (Sullivan, 2005). It is the fastest-growing Internet activity. Home broadband connections are credited with driving consumer adoption. Those with broadband access are about twice as likely to have tried online banking as users with dial-up connections because broadband encourages users to do more activities online. Demographic characteristics of those more likely to have broadband access include consumers between the ages of twenty eight and thirty nine, and more affluent households, reflecting a group inclined to be early adopters of information technology."
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