Nine West Shoe Company

Paper Summary:

The paper discusses the Nine West Shoe Company, a branch of the internationally acknowledged Jones Apparel Group, which focuses on selling products designed for women. The paper comments that although it was initially destined to sell shoes, the store is currently presenting their female clients with clothes, handbags, shoes and a multitude of accessories. The paper discusses Nine West's variety of shoes, the treatment of the company's loyal clients, the technologies it uses, and the company's new product development and marketing policies. The paper concludes that given the obvious success of the shoe and accessories company, Nine West possesses the best marketing teams in the world and they implement the most appropriate and efficient marketing strategies.

From the Paper:

"Nine West uses the latest technologies in producing, distributing, selling and delivering the best products. The company also possesses highly skilled, capable and trained personnel to assist the clients. A combination of the technologies, standards and the people generates the high quality of the Nine West products and customer services. By being presented with high quality products and services, the clients declare themselves satisfied and as such increase the company's value. Furthermore, a company with an increased market value is prone to register significant profits."

Sample of Sources Used:

• 2007, Official Website of Nine West, http://www.ninewest.com/n/index.s, last accessed on October 18, 2007
• Kotler, P., Keller, K.L., 2006, A Framework for Marketing Management, Prentice Hall
• Peppers, Rogers, October 1, 2002, Targeted e-mail messaging is sure fit for Nine West, Search CRM, http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci854024,00.html?topic=299771, last accessed on October 17, 2007

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