Nike in China

Paper Summary:

This paper discusses the relationship between Nike, the athletic shoe company and China. It discusses the history of the relationship in terms of China providing Nike with its manufacturing labor and then looks at the new evolving relationship in terms of China being the company's most promising new market. The paper focuses on Nike's potential success in China.

From the Paper:

"This is not to say that these are jobs that American workers would love to have. They continue to be repetitive, boring jobs that pay an average of five dollars a day including overtime. Even as conditions have improved in these factories, the Chinese government has passed laws that have made it more difficult for Nike to do business in China. Recently, the company has had to deal with charges that it required employees to work overtime hours that exceeded maximums set by both the company and local laws. Still, workers continue to flood in from the countryside for a chance to work sixty-hour, six-day work weeks at the company's many factories in China."

Sample of Sources Used:

• "China bans Nike TV ad as national insult." China Daily, 12 July 2004. http://www.chinadaily.com.cn/english/doc/2004-12/07/content_397920.htm
• Forney, Matthew. "How Nike Figured Out China." Time, 25 October 2005. http://www.time.com/time/magazine/article/0,9171,995462,00.html
• Read, Richard. "CHINA: At Nike Plant, no Sweatshop, Plenty of Sweat." The Oregonian, 27 June 2005. http://www.corpwatch.org/article.php?id=12463
• Woolsey, Matt. "Nike China Olympic Uniforms In Stores Now." Streetball, 12 May 2008. http://www.streetball.com/profiles/blog/show?id=1024073%3ABlogPost%3A149320

More papers on Nike in China:

• Marketing Plan # 125066 : "Nike Apparel in China"
• Analytical Essay # 150236 : "Nike and Child Labor"
• Persuasive Essay # 138502 : "Nike's Marketing Strategy"

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