The paper presents the opinions of several theorists analyzing how the media is controlled by a dominant race and how the media is used to portray that group's ideology. The paper details how the media's portrayal of Native Americans has changed over the decades. It shows how the shift in media representation of Native Americans is due to a shift in media ownership and pressure from minority groups to be included in a positive way.
From the Paper:
"The portrayal of Native Americans has changed significantly since the turn of the century, with the most significant changes occurring in the 1980s. In the 1950s "Indians" were portrayed as the aggressors who committed some unthinkable act, without reason or provocation, to some nice white folks who were just minding their own business. They were the bad guys and a hero was sent to avenge the act and bring about "justice". The 1960s and 1970s brought about the Native American as a victim."
Native Americans in the Media (2012, February 10). Retrieved February 13, 2012, from http://www.academon.com/Analytical-Essay-Native-Americans-in-the-Media/9651
"Native Americans in the Media" 10 February 2012. Web. 13 Feb. 2012. <http://www.academon.com/Analytical-Essay-Native-Americans-in-the-Media/9651>
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