Motivation Theories

Paper Summary:

This paper analyzes four theories for motivation that deserve considerable focus, including the Hierarchy Theory by A. Maslow, the Acquired Needs Theory by D. McClelland, the Two-Factor Theory by F. Hertzberg, and the ERG Theory by C. Alderfer. The paper uses an example of a fictitious company, XYZ, in order to discuss which of the types of theories listed above would be most effective in motivating each of the three employee groups of XYZ company, salespeople, production workers, and the administrative staff.

From the Paper:

"As we move into the twenty-first century, companies will need to draw on the full creative energy and talent of their people. But what tools can company directors use to best mine these resources from its employees? Organizations today are in a constant battle with their competition for talented employees. This makes issues such as how to motivate and retain staff very important. As research and corporate experience has found, financial rewards, such as large salaries, are not always a successful method of bringing about the prolonged motivation of employees. Companies need to become more creative if they want to retain their staff and keep them motivated."

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