A critique of the nature and execution of the Mobility Today 2007 Slingbox giveaway contest.
Written in 2009; 748 words; 2 sources; APA; $ 26.95
Paper Summary:
The paper asserts that the prize offered by the online site, Mobility Today, focuses on a more minor facet of the product base of Mobility Today and the way in which the winner was 'honored' was not an effective way of generating traffic and revenue for the site. The paper explains that contests are really a form of promotional communication between buyers and advertisers and are not merely a way of giving a nice, extra bonus to consumers. The paper then discusses why McDonald's Monopoly games contest was an effective contest.
From the Paper:
"The online site Mobility Today sells mobile technology, and other forms of high-tech gear that is highly desirable to teens and twentysomethings who want the next new thing in computer printers, keyboards, GPS navigation devices and other high-tech accessories and gadgets. The online site must function in a highly online competitive environment where consumers have ample opportunities to shop for products from other vendors and to compare prices of the same product. To generate user interest and traffic Mobility Today recently hosted a 'Slingbox' Giveaway contest offering a Slingbox to the winner. A Slingbox is a device that enables a user to watch his or her home, cable television channels from his or her computer anywhere in the world."
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