"Mid-Course Correction"

Paper Summary:

This essay presents an analysis of the book namely "Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model" by Ray C. Anderson. The paper explains the Sustainable Enterprise Movement and how the price of the market place creates negative effects and costs for the environment. It also explains different types of technologies that should be developed for a more successful future according to Anderson and based on the idea of natural capitalism.

Outline

I. Introduction
II. Sustainable Enterprise Movement
III. Natural Capitalism
IV. Conclusion

From the Paper:

"Ecologically neutral means taking nothing from and adding nothing to the environment. This concept has become a popular one in Europe beginning in Sweden, in the form of The Natural Step, but has been much more slowly adopted in the United States. Individuals interested in understanding the processes by which a company can pursue improved environmental performance will find many helpful examples in Mid-Course Correction. First, it is much cheaper to produce goods and services if you use fewer materials and waste less. This means higher profits. Every successful business tends to care about rising profits. Second, the pursuit of sustainability attracts many new customers and better supplier relationships."

More papers on "Mid-Course Correction" :

• Business Plan # 32382 : "Business Process Reengineering"
• Comparison Essay # 84006 : "Correspondence Course versus Classroom Course "
• Research Proposal # 147118 : "Written Error Correction by ESOL Teachers"

APA Citation:

MLA Citation: