"Michael Jordan and the New Global Capitalism"

Paper Summary:

This paper contends that Walter LaFeber in his short book "Michael Jordan and the New Global Capitalism," which presents the globalization of Michael Jordan and the impact of the National Basketball Association (NBA), Nike's and others on the rapidly growing global economy, gives a feeling that globalization is a multi-media "tail wagging the dog" sort of situation when indeed the opposite is quite true. The author points out that, although basketball has had a dramatic effect, it is by far not the only major globalization effort impacting so much of the earth as LaFeber would lead one to believe and several persons, such as Steve Jobs (Apple Computer and Pixar), Bill Gates and Ray Kroc (McDonald's),
have had a greater impacts upon globalization. The paper asserts that, given the facts presented by LaFeber concerning the exploitation of labor, particularly by such firms as the Nike Corporation and others, he does raise the specter of conflict the world is just beginning to experience as "economic warfare", such as described by CAA/Oxfam and the Australia's Democratic Socialist Party (DSP).

Table of Contents
Thesis Statement
The Selling and Globalization of Michael Jordan
The Perception of Acceptance of Globalization
The Specter of Conflict

From the Paper:

"Between CAA/Oxfam and the DSP, they now propound that there shall not be any future meetings of any worldwide, hemispheric or national trade groups without protests from these groups. Indeed, on the DSP Website they boast that over 100,000 people shall converge on the WTO meeting now scheduled in Nice, France. They furthermore boast of their conquests at prior meetings where they have protested however one is hard pressed to find any evidence of progress made by these groups beyond raising awareness of the issues. In point of fact, the multi-nationals are making improvements on all fronts to combat the negativity these protest groups pour out."

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