Meg Whitman

Paper Summary:

Meg Whitman is the head of one of the most successful companies of the internet era, the on-line auction site eBay. Her success with the company reflects both the basic ingenious structure of eBay itself, as well as her own abilities as a leader. This paper examines two specific qualities of Whitman's leadership qualities, her transformative and transactional styles of leadership. The paper describes transactional leadership as using the concept that people follow their own self interest, demonstrating that an employee's self-interest can parallel the interests of the business. Transformational leadership is based on the desire of a leader to appeal to significant moral values or ideals.

From the Paper:

"Whitman has a greater chance to use such a transactional quality than do many leaders who are in a more conventional management-employer relationship. This attention to detail and the emphasis on the importance of every transaction being good for the buyer, the seller and the company (a win-win-win strategy) permeates the company, including those who actually work for eBay as well as those who use its auction sites."

More papers on Meg Whitman:

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• Case Study # 48677 : "eBay"

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