Media Coverage of Barack Obama

Paper Summary:

This paper presents a statistical analysis of media coverage of Barak Obama using the 'Newsweek' magazine as the media source. The paper relates that the analysis uses 10 weeks of issues spanning from September 22, 2008 thru November 24, 2008. The paper further relates that all of the information in the tables is from the magazine, which is the primary source for the analysis. The information is presented in the form of statistical tables in order to provide a clear and concise account of the coverage pertaining to Barack Obama and the election.

From the Paper:

As of October 13, 2008, the Obama campaign had shattered all fund-raising records, raking in $458 million, with about half of that coming from donors who contribute $200 or less" (Isikoff, 2008). In Ohio alone, he had 1400 neighborhood teams that had been recruited, trained, and managed for the six months leading up to election day (Thomas, 2008). Ultimately, his campaign had over "3.1 million contributors, million volunteers, 2.2 million supporters on his main Face book page, 800,000 on his MySpace page and perhaps a million or more names on Obama's own campaign Web site" (Fineman, 2008).
There were 3 presidential debates and one vice-presidential debate. The first debate was on October 2, 2008, and was supposed to focus on foreign policy. However, the economic crisis became a topic of discussion and in the end, the press scored McCain as winning the debate but the public proclaimed Obama the victor. The second debate was on October 7, 2008, and was fashioned to represent a town-hall style forum. Obama was proclaimed the victor of that debate as well, and fortunate for his campaign, the Dow dropped 500 points that evening.

Sample of Sources Used:

• Alter, J. (2008, October 27). We're heading left once again. Newsweek, p. 38-39.
• Baird, J. (2008, September 22). From Seneca falls to...Sarah Palin? Newsweek, p. 32-33.
• Begley, S. (2008, September 22). Heard any good stories lately? Newsweek, p. 42.
• Begley, S. (2008, October 20). Ready, Aim, Fire! Newsweek, p. 48.
• Fineman, H. (2008, November 13). What have we created? Newsweek, p. 54.

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