McDonaldization

Paper Summary:

This paper takes a look at George Ritzer's theory of McDonaldization to describe a sociological incident that is occurring in our culture. McDonaldization, according to Ritzer, is, "The process by which the principles of the fast food business are coming to dominate more and more sectors of American society as well as the rest of the world."

From the paper:

"Ritzer has broken down this phenomenon into four characteristics that include:
1. Efficiency - The optimum method of completing a task. The rational determination of the best mode of production. Individuality is not allowed.
2. Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. Easily said as quantity over quality.
3. Predictability - The production process is organized to guarantee uniformity of product and standardized outcomes.
4. Control - The substitution of more predictable non-human labor for human labor through automation or the deskilling of the work force."

More papers on McDonaldization:

• Essay # 86505 : "The McDonaldization Thesis"
• Book Review # 122009 : "Modern McDonaldization"
• Analytical Essay # 127097 : "Frame Analysis of "The McDonaldization of Society"
• Research Paper # 122701 : "Globalization, Fordism, and McDonaldization"

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