Examines the fast food empire McDonald's using sociological theory.
Written in 2008; 3,190 words; 8 sources; MLA; $ 92.95
Paper Summary:
This paper explains that one of the most fascinating aspects of the corporate expansion of organizations is the application of the concept of homogenization as a business model, which was pioneered by McDonald's. The author points out that some critics believe that this model has had a negative effect on society. The paper compares the ideas of Max Weber, social control theory, free market economy, Karl Marx' conflict theory and Emile Durkheim's social classes. The paper concludes that McDonald's is far more than the largest multinational corporate organization in the world; it is a philosophy and a form of social control.
From the Paper:
"Similarly, Weber contends that there is one value that has become almost universal to modern society: the rational pursuit of economic gain. He understands the current form of capitalism in the world as having been born out of specific philosophical points of view in Protestant Christianity; the rational pursuit of economic gain, in effect, has become a tenet of the Protestant West. Weber understands this to have occurred because Protestantism has come to value certain activities--like hard work and material contributions to society--as being moral behaviors."
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