"Maxim Magazine"

Paper Summary:

This paper is an in-depth examination of the content and messages delivered to the readers of "Maxim Magazine." Using the March 2002 issue as an example, the author demonstrates how the magazine plays upon men's fascination with sex and the drive to succeed to sell its product. The author illustrates how many of the articles and topics discussed in the magazine emphasize this theory. The articles discussed by the author include the type of photo shoot used, the columns, the articles about Impressing women and the articles about self-improvement and electronic gadgets, are geared to grab a man's attention and make them want to buy the magazine in order to feel sexy and successful.

From the Paper:

"Maxim's penchant for fast reads continues through the whole magazine, interspersed with full articles. The 100 Most Stoopidest Things Ever (133) list begins with pet psychology, handkerchiefs, and mopeds ... cruises through aromatherapy and the Lifetime Network ... and wraps up with bottled water and performance art. Top Gear, stuff every man should own, weighs in with a bar of soap in which is embedded a soap gun, a mountain board with wheels, and a stringless guitar with built-in MIDI. The Entertainment guide, called HotZone, covers movies, music, TV and games. The movies review are, of course, films that appeal to males. The Ask Dr. Maxim column (100) questions run the gamut from the quickest way to lose 10 lbs., to a question on sex, to high colonics. Paired with the column is a sidebar about handling weekend warrior injuries."

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