Marketing in India

Paper Summary:

This paper presents a marketing analysis of the air cooling industry in India. The paper describes the products that are available on the market and illustrates the problems evident-- primarily that of poor water quality and water shortage. The paper presents a company analysis of TPI Corporation of the United States, examining its option of introduction into the Indian market. The paper outlines the possible difficulties the company will face.

Outline
Introduction: Industry Outlook
Product Information and Description
Company Analysis
Export Readiness
Company Philosophy
Company Mission
Company Objective
SWOT Analysis
Financial Resources
Management and Organization Style
Management and Marketing Skills
Foreign Market Opportunities
Home Country Constraints
Host Country's Constraints
Identifying Problems & Opportunities
Selecting a Target Market
Environment Analysis
Economic Overview
Transportation
Sales and Promotional Factors
Advertising Costs
Methods of Payment
Conclusion

From the Paper:

"The market in India for water fans or misting fans as they are also called is problematical at best. Without doubt, the climate (except in the northern mountains) is hot; the problem is, it is also quite humid. Still, the Indian people have been looking for ways to stay cool for centuries. It was India that gave the world the slatted shutter; when air comes in through small spaces (as in shutters, adopted in the American South before air conditioning, or in lattice-work walls as in parts of India), it is cooled. Still, they did not develop a cooling system like that of that ancient Romans, which did use water running through channels to create condensation. The reason, of course, is the problem of water quality. While industrial pollution has now added immeasurably to the water quality problems in India, the sluggish flow of its rivers had always rendered free-flowing water murky, at best."

More papers on Marketing in India:

• Research Paper # 42940 : "Liberalization of Financial Markets in India"
• Analytical Essay # 30124 : "Starbucks in India and Brazil"
• Analytical Essay # 133161 : "Marketing to India"

APA Citation:

MLA Citation: