An analysis of the relationship between marketing research and marketing strategy and tactics.
Written in 2004; 1,058 words; 1 sources; MLA; $ 37.95
Paper Summary:
This paper discusses the relationship between marketing research and marketing strategy and tactics, according to Pravat Choudhury and Geng Cui's article, "Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework," as it appears in the "Journal of Consumer Affairs". The paper includes a brief summary of the article, describing the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics. A summary of the research is presented in the conclusion.
From the Paper:
"While some studies have examined the ethics of market segmentation and selection, the authors point out that there has not been any effort to date to synthesize these various issues to provide a comprehensive understanding of the ethical implications of the marketing exchange. In this article, the point is made that multinational corporations have frequently experienced difficulties with their marketing strategies in other countries in past years, but these difficulties have almost always been at the expense of the consumers such as the notorious Nestle's baby formula scandal. In past decades, though, the most a multinational could reasonably expect in terms of negative consequences for such marketing practices would be a minimal lawsuit compared to the profits generated and some passing bad publicity that would invariably evaporate over time."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Research and Strategy", Essays on "Marketing Research and Strategy", Research papers on "Marketing Research and Strategy", Student papers on "Marketing Research and Strategy", Book reports on "Marketing Research and Strategy", Dissertation on "Marketing Research and Strategy", Thesis on "Marketing Research and Strategy", Summary of paper on "Marketing Research and Strategy", Articles written on "Marketing Research and Strategy".
Look for more research papers, essays and book reports on